Our guiding principles direct all of our decisions

Nine principles

At the heart of everything we do, lie nine agreed-upon beliefs that provide the ‘why’ of our partnership. Each one works toward the protection of children through issue advocacy, education and collaboration.

1We are grounded by the fundamental belief that every child has a right to ‘health and well-being’ and all children should achieve their full potential.

2We acknowledge we all have a role to help educate governments and the public of the dangers of lead and how they can help protect their children.

3We are confident solutions to protect children from lead exposure are well within reach and they need not compromise growth, prosperity, or equity.

4We believe our efforts to protect children from lead exposure must be meaningful, measurable, equitable and ensure sustained progress towards improving the health and well-being of children.

5We appreciate that inherent in these principles is the need for government action to implement legislation and set and enforce standards that properly regulate the safe manufacture, usage and, most importantly, smelting of lead-acid batteries.

6We commit to a multi-stakeholder approach to work collaboratively with local and national governments, businesses, the United Nations system, academia and civil society to share best practices and model policies.

7We recognize that the task of addressing this global crisis poses a formidable challenge that will not be met overnight. Actions and interventions may need to occur incrementally, and always with the awareness of local conditions and concern for livelihoods.

8We have the tools to track and measure our progress towards improving the health and well-being of children.

9It is time to do this.

How our principles inform our actions

By allowing these principles to guide every action our partnership takes, we can be sure of our path toward tangible results that protect children’s futures.

By revisiting the guiding principles before undertaking new projects – and moving forward on existing projects – we can assure that we stay in line with the goals we intend to meet. This set of statements guides our long-term mobilization efforts, ensuring clear steps to measurable and meaningful progress. Because it’s time to put an end to childhood lead exposure.

Children play amongst lead waste every day

The Dangers of lead exposure

A silent and insidious health crisis for hundreds of millions of children around the world

One in three children globally suffers the effects of lead poisoning each day. A lack of awareness and symptoms means that they continue to be unknowingly compromised. Children under five are particularly vulnerable to the neurotoxin, absorbing 4–5 times as much ingested lead as adults from a given source. This causes irreversible and lifelong physical, neurological and cognitive impairment, wreaking havoc in still-developing organs and systems. As lead exposure increases, the range and severity of symptoms also increases.

Learn about the partnership

The founding members of Protecting Every Child’s Potential share a vision for a future free from lead exposure that can be achieved by combining expertise in a first-of-its-kind partnership. Pure Earth, Clarios Foundation and UNICEF have established the Protecting Every Child’s Potential initiative and welcome partners to join us in working to reduce lead pollution in all its forms.